Born in South Korea, mukbang has become a global phenomenon. In front of the camera, men and women consume excessive quantities of food before broadcasting their performances on YouTube, TikTok, or AfreecaTV. Burgers, noodles, fried chicken, seafood, or spicy dishes: each meal becomes a spectacle, somewhere between physical challenge, staging, and the pursuit of an audience. But behind this food frenzy lies a darker reality. In a country marked by loneliness, social pressure, and constant competition, these filmed meals offer millions of viewers the illusion of a shared moment.